The overwhelming amount of commercials, advertisements, and promotional campaigns that Americans are bombarded with is astronomical, to the point it is affecting their dietary habits. As the turn from a nomadic lifestyle switched to one with steady food supplies and surplus, history of mankind derailed and took an entirely different course, one that would later involve corporations utilizing marketing communications to influence their consumers.
Crowds are often overlooked as a segment of psychology. Most people would like to say that they are independent and trail away from what others do, however, much goes unnoticed when talking about the human behaviour of an individual when placed in a large mass of others. This type of psychology becomes a unique aspect of how one may think purely based off of the interests and situation of a crowd. There are several theories and the concept itself plays a large role in several real-world situations with effective consequences.
What makes a good person do a bad thing? Why do people partake in events when they know what they are doing is contrary to their own moral beliefs?
Group mentality and conformity play major roles in human behavior. We explore the Stanford Prison Experiment, Asch Conformity Experiment, and the social roles these psychological concepts play in history and today.